knorr CANADA

ASK - What IS NEEDED?

Knorr Canada wanted to increase awareness and product trials of their new rice cups among students and young professionals in Toronto. The challenge was to effectively reach and engage this busy demographic.

Process – How We Tackled It?

A milestone for Prestige in moving beyond staffing to turnkey experiential marketing, we took charge of the creative direction, booth design, logistics, and staffing services. Our team designed an eye-catching booth and strategically positioned it in high-traffic areas to maximize visibility and engagement for this 1-day activation. Additionally, we incorporated a digital signage buy to enhance brand placements in Union Station, ensuring a broader reach and stronger brand presence. Our brand ambassadors and event staff were on hand to engage directly with the target audience, offering product samples and key information about Knorr’s new offerings.

Progress – Where We Landed.

Our efforts paid off with remarkable success. All 5,000 product samples and 3,000 coupons were distributed to busy commuters before the day's end. The activation achieved over 16,000 engagements during its live hours, significantly boosting product awareness and trial among the target audience.