VEGHOLIC

Process – How We Tackled It?

We executed a comprehensive marketing strategy for Vegholic, starting with focus groups to establish brand identity and target consumer segments. This included logo creation, color palette development, and overall branding. We designed a website that integrates third-party delivery services and Vegholic’s internal delivery system. Collaborating with vendors, we designed and fabricated the first storefront location. For the grand opening, we leveraged experiential marketing expertise by offering the first 100 customers a free veggie nugget meal. Our brand ambassadors welcomed customers, introduced them to Vegholic, and provided samples. Additionally, we implemented influencer marketing with local foodie influencers to boost brand awareness. For digital advertising, we handled content creation, shooting and running ads on Facebook, Instagram, and TikTok. Our social media management ensured consistent growth and engagement.

Progress – Where We Landed.

The launch successfully generated significant online engagement and consumer trials. In just two months, Vegholic gained 1,084 followers across social platforms, generated 566,000 impressions on Instagram, and achieved 213,000 video views on TikTok. The grand opening event effectively engaged customers, and the influencer marketing strategy amplified brand awareness. The success of the launch has led to Vegholic expanding to additional regions, including Brampton, Niagara, Mississauga, Etobicoke, London, Barrie, and Kitchener, showcasing the brand’s growing presence and impact.

ASK - What IS NEEDED?

Vegholic wanted to launch their new vegan comfort food franchise with a focus on online engagement and consumer trials. They needed comprehensive assistance with brand development, storefront design, digital advertising, web development, and social media management to establish a strong online presence and drive consumer trials.