northstar bets

ASK – What Needed Fixing?

NorthStar Bets wanted to create a fun and captivating experiential space at the Canadian International Auto Show to generate awareness and excitement around their premium sports book and casino. Additionally, they aimed to grow their email list by engaging with the target consumers of luxury auto brands sharing a presence at the show.

Process – How We Tackled It?

We designed an interactive activation space that seamlessly integrated with the Toronto Star booth, optimizing consumer flow. Our design and branding efforts featured a red carpet and eye-catching blue safes for maximum visibility. Inside the 19+ activation space, our brand ambassadors provided VIP treatment, simulating a luxurious casino experience. Participants entered a contest by filling out a form which collected valuable lead generation data. They proceeded to roll dice at our dealer table; rolling doubles allowed them to select a code card to unlock one of three safes, with correct guesses awarding them a prize. We also prioritized rapid video content creation, enabling NorthStar Bets to share updates during the event and drive online engagement. This experiential marketing strategy effectively showcased NorthStar Bets and its offerings.

Progress – Where We Landed.

Over the 10-day run of the Auto Show, the activation space generated over 12,000 impressions and garnered more than 5,000 contest entries. This resulted in 1,640 email opt-ins, achieving a conversion rate of 30.2%. The successful activation not only increased brand awareness but also captured valuable leads, significantly growing NorthStar Bets' email list. Our quick turnaround on content allowed for timely social media posts, further engaging the audience and enhancing brand presence during the event. This comprehensive approach aligned with NorthStar Bets' premium and VIP brand positioning.