nissan

ASK - What IS NEEDED?

Nissan wanted to effectively educate consumers about their extensive line-up of thrilling vehicles during the 2024 National Auto Show Circuit. They required a strong team of product specialists to enhance consumer engagement and achieve lead generation and opt-in targets across various Auto Shows in Canada.

Process – How We Tackled It?

We leveraged our nationwide staffing services to build six dedicated product specialist teams for Nissan, focusing on the top Auto Shows in Canada. Our approach included providing a travelling tour manager to lead and ensure the success of these teams. The product specialists were meticulously trained to deliver detailed vehicle information and engage with consumers, enhancing their knowledge and understanding of Nissan's vehicle offerings.

Progress – Where We Landed.

Our efforts exceeded expectations, surpassing lead generation and opt-in targets across all markets. Throughout the Auto Show Circuit, we generated a total of over 4,200 leads for Nissan dealers in Canada. The successful execution of the strategy not only increased consumer engagement but also effectively promoted Nissan's extensive vehicle line-up across the country.